4 min read

October 11, 2022

Top 7 Marketing Strategies to Grow Your eCommerce Business

If you are an eCommerce business owner and want to take your business online, you must be aware of the competitive market. There are a lot of marketing strategies that you can adopt to attract customers, strengthen your brand and increase sales. The right marketing tactics, when used correctly, will also help you improve customer loyalty and get your business to rank higher in search results. This guide includes seven marketing strategies you can implement to scale your business.

xanPay - top 7 marketing strategies to grow your ecommerce business

Table of Contents

1. Create an eCommerce Website

Before you focus on the SEO of the website, online visitors must be directed to a website where they can shop for the products. A website casts your first impression on potential customers. You want to keep the consumer's attention who has clicked on your website. To ensure that the visitors stay with your website, focus on creating accessible navigation, clear policies for returns/exchanges, and add client testimonials to build credibility. Ensure you have integrated a variety of online payments to reach a broader range of customers. 

It would also help if you also had an FAQs section that addresses users' common concerns while shopping with you. To boost the SEO of the website, add a blog section that will help you rank up in the search engines whenever a potential customer types a relevant keyword. As for the website's design, it should have compelling imagery that is attention-grabbing and conveys the message of your brand. The design of your website should essentially match your brand style to deliver a consistent user experience that your customers will associate you with.

2. Optimize the SEO of your Website

Search Engine Optimization (SEO) is an integral part of marketing. You should ensure that your entire website and product pages are optimized for the keywords that your audience is searching for. Customers find your products/services using keyword searches that answer questions they have asked or fetch information about a product/service. Customers can use both short words and long sentences to get the information they want. It would help if you used both short and long-tail keywords in your eCommerce website.

While optimizing your website, be wary of dialect differences. For instance, would your target audience search for a "timepiece" instead of a "watch"? Ensure that these keywords and related phrases are added correctly as they apply to your product/service. Doing keyword research can help you rank your website higher in the search results.


3. Use Content Marketing

Content marketing has become an essential aspect of growing your eCommerce business. It allows you to boost your SEO and also showcase your credibility. Blogging is an excellent way of creating organic search ranking and links to your product. Remember that your blog shouldn't only be about your new products. The blog should cover various relevant topics, including your target keywords. A good blog strategy should educate and entertain the readers. Besides blogging, you can also focus on lead magnets such as ebooks to bring customers to your site and encourage them to sign up for your email list.

4. Make your Instagram Shoppable

Consumers these days don't have a lot of time at hand and want results faster. Shoppable content can boost your social media posts by enabling visitors to buy items immediately. A shoppable Instagram will create instant gratification, divert distractions, and eliminate purchase friction.

Instagram is a highly visual platform with a high emphasis on images and videos. It is also a platform where users engage with brands and is a perfect place for eCommerce businesses. The content can include anything from display ads to posts with added tags that directly take users to a shopping cart. This enables users to make online payments in no time and buy the products without any hassle.

5. Social Media Marketing

Social media marketing is a powerful tool for eCommerce. It allows you to interact personally with your customers in a public way. Social media boosts engagement and interaction and drives traffic to your website, thus helping you develop a more extensive base of customers. Utilizing the different social media platforms also creates a good presence for your company that diversifies your marketing strategy. This will eventually help you grow your business over time as you cater to different customers.

Maintaining a consistent style and tone of your company is also very important as it will create trust within your audience. To support and develop brand authority, ensure that your communication style aligns with your brand voice. You can track the performance of the social media marketing efforts with a web analytics tool that will help you monitor the performance of the referral journeys with a funnel optimization tool. You may analyze the behaviour of each distinct social segment via heatmaps. Understand which sections get the most interest and use this to tweak the strategy accordingly. User feedback via pop-up chat tools is also a great way of identifying key moments in their journey, such as when they engaged with a page for a long time or finding out their exit intent.

6. Pay-per-click (PPC) Marketing

Pay-per-click (PPC) marketing has three essential elements: the ad, the offer, and the landing page. All three must be in synchronization to maintain the interest of the lead. The landing page should be a continuation of your ad, delivering what was promised as a result of clicking the ad to push the visitor through your conversion funnel. It must also be customized for keywords to appear near the top of the search engine results. The keywords will also play into the rest of your eCommerce marketing strategies.

Keep the landing page devoid of any distractions and unnecessary pop-ups/forms. Moreover, know that your landing page is the best place to boast your product benefits to the customer. For measuring performance, use the web analytics tool's filters to identify the UTM-coded audience.

7. Retargeting

Customers who have shown prior interest in your website are more likely to make a purchase later. Retargeting is tracking customers who visit your website and displaying ads to them while they browse the internet, intending to get them to your website. When these visitors enter your website, they are more likely to complete a purchase.

For managing a retargeting campaign, ensure that your ads are specific. Was the customer looking for a particular product? The ads displayed to them should be the ads of that specific product with a link to the product page. If they click on an ad for casual shoes and are directed to your website's homepage, they will not be thrilled. But, if they are directed to the exact casual shoe they were considering they will be more likely to make a purchase.

Which eCommerce Marketing Strategies Should you Deploy?

Staying current with the latest techniques and marketing trends is essential for the success of an eCommerce website. It is crucial to deliver engaging, valuable and relevant content that truly matches the needs of your target market. Reach out to the customers and ensure that you are working with a team of experts with varying skill sets. Also, monitor your website analytics to examine trends, track results and keep your website optimized. With the proper marketing techniques, you can boost the conversion rate and get a sustainable business that will grow over time.

A seamless payment experience also significantly affects the success of your eCommerce business. If you are looking for a solution that makes online payments easier for your customers then XanPay is exactly what you need! Check out our website for more details.

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